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In marketing, we are looking for nothing but profit and value. This value is both money and spiritual. Anything that helps a business become more...

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People are social creatures by nature. We yearn for connection and engagement, particularly with other people. A customer would like to interact with a human...

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It is difficult to calculate the return on investment in personal branding because it is not always possible to show a direct ROI in terms...

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Personal branding has been a trendy concept in recent years. Everyone seems to be talking about developing your own brand everywhere you look. It is...

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It’s too easy to succumb to complacency at work, and getting trapped in a rut is only a step away. As Jeff Bezos said, your...

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We do not need to tell you how difficult it is to raise brand recognition. After all, for 89 percent of marketers, brand recognition is...

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Having a recognisable brand directly impacts an organisation’s sales and growth. While brand recognition refers to your target audience comprehending the meaning of your company’s...

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Marketing and branding are two concepts that can be used interchangeably. But these two concepts are different from each other in terms of their scope....

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