1. Don’t Get Content Marketing Strategy Serious
It is the base of your content marketing and involves making your origin and destination and the way to get there clear. It is a deadly mistake not to pay enough attention to it or underestimate it. If the statistic “82% of B2C marketers consider content marketing a key strategy.” doesn’t convince you, then give it a try. go on for a while without any documented strategy and monitor your results. Then design a plan, clear your goal and correct KPIs and go for a time again and evaluate your performance. Undoubtedly you will see a massive difference if you be patient enough.
2. You Care the SEO More than Your Audiences
You are producing content and sharing it to attract your audiences and bring them to the purchase table. That is the truth. In this regard, you need to work based on google metrics to appear on the first pages. You choose high trend keywords and topics and try your best to adapt the google criteria. So, where are your audiences in this puzzle? Before everything, you are supposed to answer their needs and questions. Are you sure those keywords are exactly what your clients are looking for? Or they push you up the list, but those who click them are not your targeted society. If your target is startups, whatever you write excellent about competing with big companies, doesn’t bring you the right person. Therefore, focus on your targeted community and tailor your content to their needs first.
3. Being Confined to Limited Templates and Platforms
These days even ordinary people have different accounts on different platforms, let alone businesses. As a professional business, you should cover at least two or three platforms regularly and in the same manner. You should also verify your content templates. Although writing blogs is the most original type, people enjoy watching videos. They prefer to receive compact data in a short time and joyful content such as an infographic. 84% of bloggers have found infographics helpful, and the blogs that include images meet a 94% higher view-through rate. People are mostly in a rush. A suitable picture, infographic (like this) or video can make them stop and enjoy your content through learning.
4. Not Getting Benefit from Content Marketing Tools
Being professional doesn’t mean not getting any help. Vice versa, if in such a technological world you want to do everything on your own, you prove you’re not wise enough. Get familiar with different tools such as “Co- schedule Headline Analyzer” to analyze your headline quality or “Canva” for creating images and infographics. You can find many other valuable tools to upgrade your content with them.
5. Not Being Mobile-Friendly
People mostly surf the internet in dead times, on the way, on the metro, bus or in the doctor office. How do they check? Yeah, right, with their mobile. They mostly use mobile phones on social media. The statistic also confirms this; about half of the users get online through cell phones. It’s better to make sure your website easily matches every device, and it is not maddening. You will lose a big part of your audience if your websites and other services don’t adapt to different devices.
6. Make a Deep Gap Between You and Your Audiences
Do you know any job which doesn’t need regularity and consistency to be successful? Content marketing is not an exception also. If you want to behave in a moody manner, some weeks send many posts and some weeks nothing, never mind totally about the business. Put it away and forget about it because you’re not going to get anything. People easily forget about you if they don’t see you regularly. There are many other eager and hardworking who are waiting to get your place. Hence move on consistently and let people engage you. In sum, there are many other content marketing mistakes you should avoid. These are just a part and maybe the simplest ones. You have time to learn from your mistakes, but you can also boost your performance by using other experiences.