Social media marketing is a must-have for any successful business. Having a plan to get your business seen, swell your audience and translate that audience into sales is absolutely essential if you want to succeed. But how do you do it? If you wish to compete in the heavily web-focused business landscape and find an edge over your competitors, then you need to know how to strategise your social media.
Here at Business Vibes, we have a top-tier social media marketing team who know everything there is to know about finding social media success. Here are the top benefits we have found when it comes to marketing businesses on social media platforms:
1. Boost Brand Awareness
One of the simplest and most practical benefits of social media marketing is simply that it boosts awareness of you and your brand. Social media is an ever-growing landscape, and we have talked at length in previous blogs about just how important it can be. In fact, there are an estimated 4.6 billion social media users in the world today – that is around half the population of earth. That means there are millions of people out there who potentially might want what your business is selling, they are just waiting for you to come across their suggested page. The greater your presence on social media, the more chance your content has of being noticed, and therefore the more eyes there are on your brand.
2. Learn How to Connect to Your Audience
The reason why some brands seem to thrive on social media while others fail often comes down to the way they use it. An incredible benefit of using social media platforms is that it allows brands to connect personally with their audience and customers. More than just allowing you to speak one on one with them – by replying to comments and calls to action, for example – utilising social media also allows you to see what your audience want from you. By keeping an eye on metrics, what your followers respond to more, you can tailor your content and maximise engagement.
3. Improve Search Rankings
Search Engine Optimisation (SEO) is one of the most important factors when it comes to success in the internet age, as we have mentioned in other articles. It is one of the critical tenets of online success and takes a lot of work to get and maintain. But the good news is that mastering social media can give you a well-needed SEO boost. The stronger social media presence, the more people are likely to visit your site, and the more traffic you get, the higher your content will rank in search engines. In addition to this, search engines love videos and pictures, so the more you can integrate your social media into your web content, the higher search engines will rank you.
4. Get Your Story out There
A particularly effective marketing strategy is to create a narrative around your brand. Audiences and customers love stories, and by giving your social media a sense of narrative, the more you will engage them. If you can give your audience a real sense of who you are as a business, what makes you special, and why you do what you do, you can instill a sense of trust. The more an audience believes in you and what you do, the more they will want to buy what you are selling.
5. Turn Traffic into Sales
Social media helps boost conversion rates – that is to say, it turns traffic on your website into sales. This is very simple; the more you post, the more visibility you get, and the more visible you are, the more opportunities for conversion. Social media, as mentioned above, works to humanise brands. Customers prefer to purchase from people rather than faceless corporations. The more interactive and personable your business is on social media, the more likely people want to buy from you. If someone uses your services then shares your posts, you have a free word of mouth promotion. Word of mouth makes your brand appear more trustworthy and translates to even more sales. It is a snowball effect to business success!
6. Gain Market Insights
Social media is an excellent indicator of where markets are headed. If you want to keep ahead of the curve when it comes to what will be popular in a few months, then keeping an eye on social media is the way to do it. The more active you are on social media platforms, the more awareness you will have of emerging trends, and the more you can tailor your content and services to them.
To conclude, it is clear that social media marketing can do nothing but benefit you and your company. By helping to boost brand awareness, connect with your audience, improve search rankings, get your story out there, turn traffic into sales and gain market insights, utilising social media in your business strategy is a must. Business Vibes can assist you if you want to maximise your social media presence but do not know where to begin. Our exuberant team of social media and marketing experts are waiting to make your business the best it can be. Get in touch today to find out what Business Vibes can do for you.