Imagine spending as little as 6 hours a week in effort to expand your business’s recognition, sales, and traffic with little to no cost. Yes, that is correct! About 90% of marketers indicated that social media has given their brand a lot of visibility, which is only one of its many benefits. It is clear that social media marketing is a critical component of marketing success, and many marketers recognise the potential for business growth using the platform. However, some of these experts are confused about which strategies to use or whether they are beneficial. With our help, we will diminish any misunderstandings by comprehensively discussing the benefits of using social media to market your company.
Increase Trustworthiness and Brand Recognition
The growing world of E-commerce has turned the internet into a real wonderland for cyber-crime. Identity theft, Buying scams , and monetary fraud are the three main kinds of these cyber-crimes. According to European Commission data, in the last two years, 56% of those surveyed experienced one of these forms of fraud at least. Consumers are looking for evidence of reliability before engaging in transactions with a new or previously unknown organisation as they become more aware of online threats to their privacy and security. 54 percent of social browsers check firm social media pages during the contemplation stage of the buyer’s journey. According to research, having an active, organic social media presence that portrays a consistent perspective of your company can increase client trust.
Increase Client Satisfaction and Service Levels
One of the advantages of social media for businesses is that it provides a direct line of communication with their customers, allowing them to communicate with them in real time. This may be both a plus and a disadvantage for brands. Brands that employ real-time feedback from social media listen to their customers and adapt accordingly. Customers can either praise or criticise your company, and how quickly and effectively you respond can affect your brand’s reputation. Brands that do not communicate through this channel appear unprofessional, prompting customers to become frustrated and lose faith in the brand.
Many businesses have set up specific social customer support teams to deal with this shift in client preferences. With such tremendous demand, however, manual, human processing of requests is just not fast enough. According to studies, 72 percent of Twitter users expect a response within an hour, but the average response time is really 6.5 hours. Chatbots on social media are a terrific method to automate this process and provide rapid and efficient social help to your consumers. A.I. is used in chatbots. (artificial intelligence) systems that employ machine learning and natural language processing to learn and improve over time as a result of interactions with your consumers.
Create an Online Community and Tell Real-Life Tales
The ability to connect different people with others who share their interests is one of the primary reasons why social media has become so popular; it gives a voice to so many people who are rarely encountered , or seen in traditional media. Many people find virtual communities to be locations where they feel seen and heard; they feel less alone than they do in their daily lives. Brands that understand the value of online communities and the individuals who make them aim to deliver authentic tales by highlighting the brand’s and consumers’ basic issues and beliefs. If you use social media to speak to the heart of your target audience, you’ll obtain more engagement and loyalty. Consumers who empathise deeply with a brand’s powerful and authentic stories freely engage in promotional actions such as telling their friends and family, which Google terms “identity loyalty.”
Boost Your Revenue by Using Social Commerce
With 74 percent of consumers accessing social media before making a purchase, it has become engrained in the customer journey. On the other hand, consumers find it hard to go from review sites to social media, to product sites, and back again. Platforms like Facebook are increasingly realising that simplifying the consumer journey is the way to go. This is where social shopping comes in. Social shopping, which arose in the aftermath of the e-commerce boom, takes advantage of the growing availability of brand goods online. While traditional e-commerce stores remain on websites, in-app stores and shoppable images allow users to see, save, and purchase things entirely within the app. Social shopping has become one of the fastest-growing commerce trends in recent years, with some firms reporting a 20% increase in Instagram revenue after integrating the function.
As a business owner, you are constantly trying to increase your brand’s awareness and get your company in people’s minds. To so so, Social media is an excellent tool for you, since it allows you to connect with people, attract new customers, expand your client base, advertise products and services, and establish your brand’s voice. As a result of adopting social media, you may see an increase in website traffic and sales leads. You don’t want to miss out on the opportunities presented by this large market, which has a global population of nearly 3.6 billion people.