Did you know that in 2020, Facebook’s ad spend would have increased by about 30%? According to the same study, budgets have been cut, but more money has been dedicated to digital platforms and social media. In addition, the tendency is expected to continue in 2021. If you haven’t yet begun to invest in social media marketing, now is the time to do so. Still undecided about the role of social media in business growth?
Increasing Brand Awareness:
One of the most significant benefits of maintaining an active social media presence is the ability to raise brand recognition. You may utilise social media to reach out to users who may not have heard of your company previously. Furthermore, social media networks allow you to send out tailored advertisements. Users are more likely to be interested in your content if you send relevant adverts based on their tastes and preferences. You can also target advertisements based on region, gender, age, and other factors. Overall, you may easily increase brand awareness among your target audience.
Increase the Number of Visitors to Your Website and the Number of Leads You Receive:
You should expect a boom in website traffic as more people discover what you have to offer. Because you’re reaching out to a specific demographic, you’re more likely to obtain traffic from quality leads. As a result, your lead generating activities will benefit. Not only that, but other measures like average time spent on a website are likely to improve as well. Use an advanced tool developed explicitly for lead generation to keep track of your leads arriving from various channels.
Boost Your Brand's Recognition:
Don’t you want your brand to come to mind first when people think about your niche? You, of course, do! A memorable social media marketing campaign can help you leave an indelible impression on your target audience. It’s okay if people don’t buy your product right away. You can advance users along the sales funnel with a few more touchpoints if they remember your brand quickly. You can use social media to increase your visibility and ad recall. You can ensure that you are reaching out to more people and strengthening their ability to recognise your brand if you run a social media campaign for a long time. LA CREMERIA, a Malaysian ice-cream manufacturer, used Instagram to execute influencer campaigns with well-known celebrities, for example. As a result, they increased ad recall by 5.6 points in the 35-to-40-year-old age range. Their ad recall among women improved by 4.5 points.
Gain More Brand Credibility:
Using social media, you may collaborate with influencers to market your items across several platforms. Not only can you increase your reach and engagement, but you can also improve your brand’s credibility. Not sure how to go about it? Social media influencers, on the other hand, put in a lot of effort to establish a relationship with their fans. They have a particular level of reputation in their profession due to their knowledge. In fact, their fans eagerly await their counsel and ideas. Their fans may develop some trust in your brand as a result of their endorsements. It’s almost as though you’re riding on their goodwill. Other sponsored material, in addition to influencer content, can help you develop your company as an industry thought leader. Indeed, Aha!, a roadmap software company, was able to gain audience trust on LinkedIn by creating meaningful content on the platform.
When you post content on social media that your audience finds interesting, they are more likely to respond. If it resonates with them, you’ll get more likes, shares, and comments. As a result, your overall involvement may improve. You may also hold contests, conduct polls, and broadcast live videos to keep your audience engaged. In a word, social media gives you the ability to create content that will interest your audience. What difference does it make? You must keep a prospect interested before you can convert them into a customer. It’s a necessary first step in the right way.
Social networking may be an excellent tool for growing your business, regardless of your sector or size. It can assist you in increasing your visibility, reaching a larger audience, and generating more qualified leads. It can not only help you in increasing sales and revenue, but it can also assist you in developing more cost-effective campaigns. You may use social media to increase your brand’s legitimacy and recall value. You can improve future social media initiatives by tracking the success of previous campaigns. Overall, it has a lot of advantages, so you shouldn’t pass it up. Are you prepared to develop a social media plan to help your company grow?