We do not need to tell you how difficult it is to raise brand recognition. After all, for 89 percent of marketers, brand recognition is the most important goal. However, we can tell you something you may not know: there are several practical ways to increase brand awareness. Not only have these approaches been tried and tested by businesses all around the world, but they are also surprisingly easy to implement.
Collaborate with Businesses that Send Out Strong Trust Signals
Well-known brands have worked extremely hard to earn the level of loyalty and trust that allows them to succeed. Consider Toyota, Apple, or Nivea: almost everyone is familiar with these companies and believes they are trustworthy. Why not work together to improve your own brand by using their high levels of trust? Let’s look at an example to show you what we mean. Claudi & Fin is a food company that sells frozen yoghurt lollipops in the Greek style. They chose to try out brand collaborations on various social media channels as small businesses on a budget. Facebook competitions have proven to be one of their most successful forms of cooperation since they are “a cheap method to reach a large number of people, establish fantastic relationships with other brands, and they are also incredibly targeted.”
Use Influencer Marketing to Your Advantage
Whether you like it or not, influencer marketing is a must-have for every firm that wants to reach out to a younger audience. According to a 2020 Econsultancy survey on influencer marketing, “61 percent of consumers, aged 18 to 34, have been swayed in their decision-making by digital influencers at some time.” On the other hand, influencer marketing is a bit of a catch-22. Naturally, if you want to raise brand exposure, you will aim to collaborate with influencers who have significant audiences. However, that strategy will not always provide the best results. Micro-influencers are the way to go in a world where authenticity is valued above all else. They may have a smaller audience, but “Micro-influencers overtake top-tier talent, and 61 percent of customers feel they produce the most relatable content,” according to the same Econsultancy article. Focus on increasing positive brand awareness if you want to boost your brand awareness.
Another strategy to get your audience to remember your campaign is to produce constant visuals. You can utilise visual features like a specific colour palette, a border style or pattern, or even a specific font to build familiarity with potential customers whenever you post something on social media. While other marketing strategies, such as paid commercials, can tell people who your brand is and what you are selling, content marketing can highlight what your brand stands for and the attributes that distinguish it.”
Use SEO to Raise Brand Awareness
It should come as no surprise that SEO is mentioned in this post, as there are numerous ways for SEO to boost brand awareness. However, we will concentrate on targeting long-tail keywords in this case. It is as easy as this: good search engine rankings will help your brand become more well-known. Your brand will not only be easier to find, but it will also be more reputable in the eyes of your audience if you rank higher. However, keep in mind that this is a long-term plan – especially for those coveted first-page positions.
Nonetheless, it is worthwhile. And what is the secret to success? In your campaigns, make sure you’re using the proper keywords.
Keep an Eye on What's Going On in the World around You
Many individuals were concerned that Instagram will remove the ability to monitor post likes, making it more difficult for social media managers to determine the value of external experts or influencers they hired. To be effective, all of the suggestions we have given thus far require one more ingredient: awareness. We are not talking about the brand awareness we have been talking about; we are talking about your marketing team’s awareness of what’s going on in their business. What are the desires of your target audience? What can you do to assist them?
Understandably, many brand marketers struggle to monitor their brand metrics effectively and properly. You do not have to be one of them, though! Keep in mind that measuring brand recognition at all levels is critical, not just at the general population level but also at the status of your target audience. Also, do not forget to assess your competitors’ brand awareness! Of course, simply keeping track of your brand awareness will not help it expand. It will, however, assist you in determining which path to take. For example, if you find that your brand awareness is at 6% and your primary competitors are at 12%, you now have a baseline and a target to strive for.