Are you unsure how to go about planning a social media marketing campaign? There are always many reasons to start a new campaign, whether you have a new feature coming out, a holiday to capitalise on, or you’re unveiling a completely new product. However, in order to make sure that your campaign is as successful as possible, you must prepare and strategise ahead of time. That’s why you’ll need a data-driven marketing plan to assist you to steer your social media campaign in the right direction and increase your chances of meeting your objectives.
Recognise the Campaign's Objective
The first step is to discuss the campaign’s details with your staff. Are you promoting a particular event? Is there a new ebook or file to download? Perhaps you’re working on a social giving campaign with a non-profit. Recognize the ultimate goal of the campaign you’re promoting. What action do you want a user or follower to do when they view your post? Is the goal communicated clearly while yet being engaging, pleasant, and shareable? How will you evaluate the campaign’s success? Make a list of important details first to have a clear picture of where you’re going.
Determine How Each Channel Will Be Used to Market the Campaign
It’s now time to determine what kind of content you’ll require for each social media platform. You might want to compose a short video for Facebook and Instagram. For a Facebook event, you’ll need a unique banner image. You may also need to photograph for social media sites such as Twitter and Pinterest. To make this method work, you must first comprehend each channel’s function. You must invest in social media advertising if you want people to see and interact with your postings. If you haven’t used the advertising possibilities related to each social media channel yet, start with one and experiment to find what works best for your audience and content.
Make a Weekly/Monthly Content Calendar
Create a calendar with a suitable schedule on it as the next process in the planning process. When will you provide content to your social media accounts, and on what days of the week? What messaging and distinctive text would you use to increase engagement? You can provide a broad sketch of what each day for the week or month of the promotion will look like on a calendar template, like the one below from one of our campaigns. Every day, there are 1-2 unique posts for the campaign on various channels.
Make Graphic Stuff to Go Along with it
It’s now time to put all of the aesthetic elements you laid out in phases 2 and 3 into action. You don’t have to be a graphic designer to develop visually attractive and engaging content. Design Wizard is a fantastic tool. It’s a new graphic design application that allows you to quickly create a unique image. It offers over a million high-quality photographs in its database, as well as thousands of templates. Design Wizard is also compatible with Hubspot, Marketo, Buffer, and Intercom.
Make a Schedule for Your Posts
It’s now time to make a schedule! You have devised a strategy. You have a calendar. You have fantastic content! So, you are ready to combine everything in your preferred social media scheduling tool. Hootsuite or your HubSpot social media planner will suffice.
Keep an Eye on Things and React
Place it on the shelf, but don’t put it away! People, this isn’t a rice cooker. You need to be a part of this well-oiled social media engine, even if it’s in the background. Being active on your social media profiles is a vital aspect of running a successful social media campaign. Using the administration tools we covered before, you may set up notifications on your phone. You’ll be notified if someone makes a comment on your Facebook page this way. That way, if someone leaves a comment on your Facebook page, you’ll be notified.
Spend some time analysing your statistics to figure out what worked and what didn’t. Your early morning posts may have been a hit, but your mid-afternoon posts were a bust. One type of visual content or messaging, on the other hand, received greater interaction than the other. Then use what you’ve learnt to the approach for your next campaign. While not every social media strategy will incorporate all of these components, they are a great place to start. Your inbound marketing plan should be tightly related to your social media strategy. That is to say, keep your end goals of boosting traffic, leads, and customers in mind.