There were times in life when we asked our relatives, friends, or colleagues what they thought of us. While some may open up to you about their true feelings, others may find it hard to express their feelings and be guarded about their emotions. So, the question is, what will people say about us when we are not around? What personality adjectives do they use to describe us? Professional? Confident? Annoying? Or tyrant?
At this point, bespoke personal branding comes to life. It is about marketing yourself and your career as a brand. It will help to massage your personal brand to show you as the person you want to be. It does not matter whether you are a CEO who wants to increase his brand credibility, an influencer seeking new opportunities, or an individual trying to make an impression on people. You need both your online and offline presence. You need to embrace individual branding.
For creating an ideal bespoke personal brand, the one that tells people who you are the way you like, let’s get a better look to see how it works.
Find Your Niche
When it comes to bespoke personal branding, you probably want all positive individual and business vibes for your own. While some exceptions, most people usually fail with that.
One of the first steps in personal branding is finding a niche that suits you and growing in it. Do not forget that many people struggle to select a particular niche because they do not want to limit themselves. Choose two or three personality traits and career fields, then make a strategy to get known for them. In this manner, you will stand out in a crowd and differentiate yourself from others.
Look Up to Top Influencers and Experts
Once you find the proper niche that describes you best, seek some ideals to follow. Please search for your favourite industry gurus, experts, influencers, or public speakers and attempt to realize what has made them the ones they already are. In this way, you can study new trends and implement those items to your self-branding. Just bear one crucial thing in mind; do not imitate those you admire in all aspects or all you want to present for others will look copied. You can try to find your voice while doing bespoke branding and at the same time, benefit from famous people’s solid style of living.
Create Your Bespoke Personal Brand
Considering previous actions, it is time to take another step toward creating the individual brand you have always dreamed of. What are your fields of expertise? List all the skills you have mastered so far and to combine your interests and lifestyle with them. While presenting your bespoke brand, you may not want to include some of your previous experiences. There will be no problem with that, but keep in mind that it is hard to cover all you lack and brand yourself completely different from how you lived your whole life. Although you can change for the better, you cannot simply ignore who you are at the moment. So, accept your weaknesses and improve them gradually while highlighting your strengths for a better impression.
Narrate Your Story
Everyone loves to hear and follow compelling narratives. So, the story can benefit your individual branding beyond your expectation. It increases the engagement rate and lets people interact with you more. Try to realize the most interesting stories you want to share with others and how it can help you with the brand you want to create. After that, determine how you want to tell it and narrate it as enjoyable as possible. Also, identify your target audience- those who are interested in your story. You definitely do not want to ruin your chance of telling the right thing to the wrong people.
Follow Up the Process
Your newly born personal brand needs great care to grow. Reply to your followers’ comments and answer their questions to improve interactions. Meanwhile, network with professionals as much as possible. This will lead you to a more powerful public relation and helps your bespoke branding become word of mouth. What is more, by following up the process, you can analyze your failure points and come up with solutions. But the fact is, it will be tricky to do all these steps on your own. Self-made successful people are more of a myth. That is why many people seek out mentors while branding themselves. So, take comfort from consultation with experts who can provide you with excellent tips in your self-branding journey.
In conclusion, bespoke personal branding is essential for anyone who wants to be known better in today’s world. As mentioned above, do it appropriately and this time, know what people think about you right before you go offline or leave a place.