People can recognize your brand and understand what you provide when your marketing activities convey a consistent message with a consistent voice, color palette, and visual style across all channels—online and offline. Brand consistency distinguishes you from the competition and encourages consumers to interact with you or purchase your products. A consistent brand message will go far toward connecting you with your target audience. Your marketing becomes more persuasive and believable when you regularly articulate your brand message, which leads to better business results. In this article, you will learn some tips to maintain the brand identity consistent across your marketing.
Set Brand Guidelines First
Establishing defined guidelines and standards for your visual and written communications is the first step toward creating brand consistency. This forethought will aid you in staying focused when you launch new campaigns. Conversations about crucial aspects will ensure that you execute on your brand promise consistently and that your marketing is memorable. Your brand guidelines will be built on the foundation of your agreement on these details:
Make a List of All Your Marketing Materials
It is easier to keep your brand consistent across all platforms if all of your assets are available to everyone who wants them. Your company’s visual assets can all be stored in one place using an asset management solution. This means that they can be viewed or accessed by all team members, partners, and stakeholders from anywhere. An asset management platform guarantees that everyone is using the correct assets for each campaign. This relaxes teams, streamlines the design process, and facilitates collaboration.
In a variety of ways, asset management solutions assist keep things organized and maintain a consistent message across platforms:
Make Use of a Marketing Calendar to Help You Plan ahead
Even if numerous initiatives are running at the same time, using planning tools may keep everyone on your team in sync. While planning a marketing or promotion program takes some time, it will increase your chances of success and save you time in the long run. If you plan ahead of time, you’ll have plenty of time to fine-tune your messaging for consistency. A marketing calendar can help you stay on top of all of your team’s campaigns and promotions. You’ll be able to do things like:
Repurpose Existing Content
With little work on your part, repurposing material can help you reach a new audience and reinforce your message. A new style or layout can readily freshen timeless material that may be of tremendous value to an audience that has not seen it before. Repurposing helps provide your marketing continuity while keeping it new because people typically need to hear information numerous times to understand them.
Existing content can be repurposed to produce something new in a variety of ways:
Creative Assistant, Mail-chimp’s new design tool, makes it simple to adapt your existing brand assets across all of your marketing platforms.
Maintaining your brand’s messaging and image is a continuous process. Any modifications to your brand must follow your established messaging in order for it to continue to resonate with your target audience. Brand consistency is an expression pattern that influences how people think about your company. It becomes easier to make a few mistakes when developing brand identification as our ability to create and transmit marketing communications improves. Make sure to set brand guidelines first , make a list of all your marketing materials, make use of a marketing calendar to help you plan ahead and repurpose existing content to maintain your brand identity consistency across your marketing efforts.