Brands face crises more frequently than most people would like to believe. And they always manage to overcome the obstacles on their way.
But what happens when a person’s personal brand is in jeopardy? Is there any way to get back on track? Can you recover from a personal branding setback?
To help you get started, I will reveal some of the most frequent obstacles people face and how to overcome them in this blog post. The time to work on your personal brand is NOW, so use the recommendations below to get started, and if those are not enough, I’m here to help.
Positioning Is Hazy
Do you believe yourself to be an expert in marketing, sales, HR, and finance? You may be competent, but if your social media headlines claim that you are an expert in all of these subjects, you risk confusing your audience. As the saying goes, a jack of all trades is a master of none. What are your options for dealing with it? To begin, narrow down your list of areas of interest and concentrate on them. You will appear perceptive and credible to others if you make it apparent to yourself. So, if I am unique and can benefit from many different areas of expertise, how should I choose which ones to put in my headlines?
Consider your vision. What type of value would they expect from you if you had ten new leads as a result of your online personal branding efforts? If this one does not help or is not related to what you do, here is another question. What would you want your 50k LinkedIn (or another platform) followers to follow you for if you had 50k? Is it sales advice, information about new marketing strategies, or something else entirely?
Using "All Available Channels"
Quality takes precedence over quantity. This general rule should be followed when deciding on the most important channels for enhancing your personal brand. You may want to be everywhere at first, and all of the platforms may appear to be relevant, but will you be able to produce great material on all of them? (This is especially true when the content must be unique and cannot simply be reposted.) You could feel compelled to have profiles on as many platforms as possible, especially if you are concerned about someone stealing your name handle.
What are your options for dealing with it? Consider your intended audience’s point of view. What platforms does it primarily operate on? Where would you be able to get to know it on a personal level? Do not limit yourself to merely using social media. Speaking at conferences, radio shows or making direct touch with your target audience are all possible channels. As a result, start small. Proceed to the next platform once you have mastered one and have a lot of material to build on that platform. If you think a piece of information could be helpful on several platforms, figure out how to personalize it effectively and rapidly.
Creating Content on Any Topic
That is a blunder that is linked to the first challenge. It is easy to get lost in the world of content if the positioning is unclear. I’m sure you have seen folks on LinkedIn (and other platforms) blogging about everything from A to Z, rather than sticking to their area of expertise. What exactly is the issue? Nobody can claim to be an expert in everything, and if you try to portray yourself as such, you risk losing credibility with your target audience.
What are your options for dealing with it? It does not mean you have to stick to one restricted field; instead, pick three or four themes that are related to one another. Work in the field of taxation, for example. You might select content that covers not only taxation but also finance and accounting, as well as legal developments in the sector. Consider the following scenario: you work in human resources for a company. You may want to build your personal brand as a manager by giving updates about your experience. Still, you might also want to look into some fantastic case studies from other nations, share staff management advice, or discuss organizational behaviour concerns.
You could be an expert in your field. You may have a firm grasp on how you want to present yourself. You might have some fantastic content ideas, but you will not have a plan for how often you will post or what specific themes you will cover. You may miss out on the benefits of your actions if you are inconsistent.
Your target audience would expect to regularly see insights on specific issues once you start providing them. What are your options for dealing with it? It is critical to plan in advance. When it comes to establishing your personal brand, you do not need to have a strict plan for when you will accomplish what. However, you should at least commit to sharing content, engaging with other people’s content, attending a conference, or creating a video on the topic you excel at least once a week (or month).
There is no such thing as a miracle formula. The only way to deal with it is to remind yourself that you are about to go on a lengthy journey. So, what is the verdict? Start SMALL and RIGHT NOW. Do not rush into big acts just yet; instead, figure out who you want to be, where you want to go, and how you want to do it. I understand that it appears simple in writing but is challenging to put into practice, but we have all been there. All trips begin somewhere, and I will tell you a little secret: once you stop wondering and start doing it, it gets a lot easier and more enjoyable.