Social media management can be overwhelming, especially when you are a start-up company. Your brand is expected to be by engaging; post and reply comments.
However, there is not always time for that. In this post, I will provide tips to ensure that you are able to save time. I’m well also improving results in your social media management process.
• Plan Your Content in Advance
You should plan your content in advance. This provides you with spare time that you could spend engaging with and building your audience. Social media editorial calendars should be used here as they help you and your team plan, create, execute and review content in an orderly manner. Consequently, when you plan your content, you are more efficient and effective.
• Focus on the Best Platforms for Your Business
You will not benefit from posting on a platform that does not allow you to execute your business goals to satisfaction. For instance, Twitter, LinkedIn and even Facebook are useful platforms for recruiters looking to hire new people. Using platforms like Pinterest may not necessarily help you achieve your goal in recruiting the right candidate. If or when you are not sure what platform is best for your client, you could run an audit with social media checklist to see what aligns most with your business goals. It is more plausible to invest your time on platforms that suit the business the most.
• Focus on Quality
While it is good to have an active page with a consistent flow of content, it is important to be selective in what you post. Your purse should be meticulously thought out and properly curated. Post what you think your audience will respond well to. Make sure that the content is good enough to be reshaped, retreated or repurposed to different audiences across different social media platforms.
• Monitor Your Success
To be able to understand the performance of your posts, it is important to track your data. You are advised to use social media Analytics. Social media metrics such as reach, engagement and amplification rates are useful here. However, if you are unable to understand these systems, you can also use the information provided by experts at places like buffer, Twitter or even Kissmetrics to familiarise yourself with social media analysis. You can also watch post engagement (according to views) and URL clicks.
• Consider Outsourcing
The previous section highlights that you may not always be an expert in all things social media. This, coupled with the fact that you may be responsible for running one or more social media accounts, demonstrates that you should consider outsourcing. Hire people (freelancers or otherwise) who have the skills to perform tasks that you may not be able to. For instance, if you need artwork done and are not adept at Adobe, you are better off with a graphic designer to create something for you.
• Automate Tasks
It would help if you familiarise yourself with the automation for repetitive tasks. For example, schedule your social media posts in advance to be uploaded on a certain date at a certain time. A popular tool is IFTTT which stands for If This, Then That. It helps you formulate commands that activate different apps to perform different actions if authorised. For example, if tagged in a Facebook post, then save the post to Dropbox. Other techniques include setting up smart keyboard monitoring. This involved the use of the right keywords to monitor relevant trends or brand mentions in one place. This allows you to review comments that have been captured and respond accordingly in your own time.
• Use Scheduling Tools
It is impossible to be a social media, managing these accounts all day. This is time-consuming, and it will take you away from other work that you could be doing. That is, you are advised to use scheduling tools that compose when you cannot. Examples include sprout social, which lets you connect numerous social media profiles and users to schedule your content. Other tools include TweetDeck, buffer, Hootsuite etc. These tools allow you to allot specific time slots to the schedule of the person of content. In turn, you will be able to save a lot of time.
In conclusion, to save time in the social media management process, you should plan your content in advance and automate repetitive tasks. This prevents you from running around in circles and also allows you to conduct your work in an effective and efficient manner. Make use of scheduling tools and decide on the best social media platforms to avoid wasting time. To improve the results of your work, consider outsourcing to professionals who will be able to bring your vision to life. Focus on the quality of your work and try to put out evergreen content that can be reusable at any time. Try not to get complacent and always monitor your success; by tracking your data, you will be able to see what you are doing well and where you could be improving.