Personal branding has been a trendy concept in recent years. Everyone seems to be talking about developing your own brand everywhere you look. It is no surprise that many have lost sight of what the term genuinely implies due to its overuse. Is personal branding, for example, about a celebrity? No, it is not. Personal branding, on the other hand, is all about influence. It is a common misperception that being influential equates to being famous. However, this is not always the case.
So, why should you make an effort to be influential? Influence in a specialised area can benefit a person in various ways. It is not just about having a large number of Twitter followers or speaking in front of large audiences; it is about being so good at what you do that others want to learn from you.
There are New Possibilities
People who put forth the effort to develop a personal brand becomes a topic’s face. These people and their content show up in searches, not just on Google but also on LinkedIn, Twitter, and other social media platforms. When businesses or individuals need to fill a position or seek professional guidance on a project, they will look for the person with the most well-known brand. This immediately expands your opportunities since you are now exposed to fresh experiences that you may not have been aware of previously. Make sure to include your email address in the bio of your most active social media profiles to guarantee that you are taking advantage of all possible chances. Making it simple for individuals to contact you will significantly boost the number of fresh prospects available to you. If you choose not to use your personal email account, create a whole new one that you check once or twice a week.
Mobility in the Upward Direction
Many people who work for a large company or corporation face the problem of being rarely allowed to demonstrate that they are capable of doing more. You may break down such barriers by proving your ability to talk and provide value to a variety of issues outside of your field of expertise when you establish a personal brand. This allows you to show your abilities to your bosses and coworkers, enabling you to advance much more quickly. All people often need is the third-party confirmation (social proof) or proven experience to feel comfortable entrusting someone with increased responsibilities. If you want that promotion or promotion, go out and demonstrate your ability to achieve it on the outside, and watch your internal growth chances rise.
Take Control of Your Pay
This is especially crucial for women in the workplace. Understanding that a job title change is nice, but who cares if you are not getting paid for it? This is your profession. It is a part of your life, but not the entirety of your life. Instead of being regarded as a family gathering, discussions about salary should be treated as a commercial transaction. If you have a personal brand, your value in the eyes of the person making pay decisions will increase since they will know that other people are looking at you.If you write for a publication, your byline will almost always include your company’s name. This is a mention of a brand. You will likely be speaking on behalf of your company at events. This is a brand mention as well. The more you are recognised as a thought leader in your field, the better the company you represent will appear and perform. As you approach your manager to ask for a raise, keep this in mind.
Your profession is a way of life. Someone else is curating your future if you are not. Put yourself out there, believe in yourself, and ask for what you want and need. Furthermore, your personal brand will evolve as the digital ecosystem changes and your career progresses. As you meet new people, discover new networking opportunities, and advance your career, adjust your persona accordingly. Do not be afraid to establish a brand that allows you to shine as long as it reflects your professional life.