As with this project, we took a brand direction that was minimal to not only appeal to all ages but also convey a unique, strong brand identity. The clean typography and the colour palette also symbolised the nature of the business. Overall, we were both pleased with the result — a fresh look for Crest to reflect the brand’s expertise and ethos of perfectionism.
With a passion for balancing beauty and function, Crest has assembled the quality, uniqueness, and fascinating design in its watch collections. Crest engaged us to give their brand a modern, luxury aesthetic that would attract more clients.