Inspired by the forms of Arabic letters, we came up with a very minimal but strong and contemporary brand identity to not only appeal to their customers but also communicate the brand attributes in a memorable manner. The colour palette was built around the black and white contrast — two divergent colours that communicate powerfully together. All in all, the project was a pleasure to work on and we prided ourselves on the way our work supported their brand.
Divan clothing brand always tries to see beyond the Dubai trends to seek out styles that will stand up to years of wear. With their authentic, versatile designs, playful, exclusive prints, and top quality cotton fabrics, the visual identity needed to be something that would stay relevant — current yet timeless.