Gridizen is an upcoming tech startup, improving efficiency for landlords and residents with its innovative cloud-based property management platform. The passion for their company shines through, and we were delighted when they reached out to us to help design marketing material for them – we always love seeing what a great design can achieve.
Our aim was to make their product functionalities appealing to their existing and potential clients. We stood by the practice of designing and developing a set of concepts for their marketing materials that can be effectively used while being consistent. We experimented with adding textures and icons to illustrate their content. Gridizen means citizen of the Grid, so we utilised the leaves aesthetic and the different branches of a conceptual tree sparingly to complement a network thematically.