LiteMe is a boutique brand that creates reed diffusers and scented soy candles in Melbourne. Crafted in small batches, each handmade candle contains natural ingredients.
Sophisticated design and minimalism were integral to the LiteMe identity. Inspired by the shape of candle flames, the design approach was based on curved lines to reflect what the brand stands for – simplicity and elegance. We thoughtfully designed and incorporated brand elements in their visual identity to illuminate a visual spark and be a delight to the eyes under the steady stream of light.