Facilitating money transfer across channels and geographics was Muscat International Exchange Centre’s idea for bringing its brand to life. Impressed by our design focus, Muscat chose us to tend to their visual identity.
We worked with them to develop a visual identity that could be applied to their marketing to represent the brand. We needed to figure out the right and relevant branding look for Muscat — a classic, distinctive identity. For the colour palette, we picked out the most suitable graphic colours and added an extra font to the branding kit. We were proud to be working with Muscat to help them introduce themselves to the finance world.