Neda Beauty

Based in Johannesburg, South Africa, Neda Beauty offers an array of different beauty and healing services for every need, including make-up, skincare, body talk, and body-sculpting services in one place. The objective of the project was to come up with a visual identity that would uniquely differentiate Neda Beauty.

The overall process was comprised of multiple elements. This included developing a colour palette that would highlight brand versatility to ensure a positive, welcoming experience for the clients. After seeking to appreciate their vision truly, the reflection of Neda’s charming story was captured with the new visual identity created.