It’s always inspiring to work with brands that are adapting and thriving through change. With the WOTCO project, we had to understand and consider their core proposition throughout the whole rebrand process. Through conversations with their team, we refreshed the brand with a more prestigious, true-to-its-nature look, and we were proud of the work we did together.
Wuhan Oriental Trading Co. LTD (WOTCO) is a China base holding with divisions operating in inspection, petrochemical feed, and oil and gas industry. Taking into consideration the stature of WOTCO, we helped them breathe a new life into their branding.