Although you are reading this article because you own a small business, you are a customer toward other services except your own. You surf the internet every day for many hours. So you have experienced how annoying the ads are, or maybe you are from those who use ads-blockers. More than 200 million people use ad-blocking software and apps. On the other hand, the market is full of competitors which can quickly push small businesses to collapse. In such a noisy and risky market, content marketing can rescue you to survive. That is why a majority of 70% of marketers are investing in content marketing methods. There is a various package of reasons, and we are going to review just some of them.
A Good Content Marketing Makes Trust
Costs Less and Results More
What is more important to a business than paying less and getting more results? By content marketing, you achieve this goal. Old fashion advertising, called outbound marketing, costs a lot more. You pay 62% less on content marketing while it leads to a triple outcome.
Creates Your Brand Identity
Convinces Search Engine to Higher Your Business up in the Rank
We live in the digital era and every day get closer to its core. Internet and social media have changed everything and marketing the same. Nowadays, people first search on search engines for what they want to buy and decide based on the results. Thus to be in the play and appear in the search, there is no other choice but improving the content marketing. One consequence of improving your content is receiving more traffic. People reshare your content, refer to it and return to it again and again, and finally, these acts push you to the top. There is a fascinating statistic about this, search engines index the pages of brands that share blogs with about 434% more.