Cookie Policy
We use cookies to ensure that we give you the best experience. By clicking the checkmark below, you consent to our website’s use of cookies. Learn more about our cookie policy & privacy policy.
Although you are reading this article because you own a small business, you are a customer toward other services except your own. You surf the internet every day for many hours. So you have experienced how annoying the ads are, or maybe you are from those who use ads-blockers. More than 200 million people use ad-blocking software and apps. On the other hand, the market is full of competitors which can quickly push small businesses to collapse. In such a noisy and risky market, content marketing can rescue you to survive. That is why a majority of 70% of marketers are investing in content marketing methods. There is a various package of reasons, and we are going to review just some of them.
A Good Content Marketing Makes Trust
Undoubtedly appearing online ads minute to minute and web page to web page is annoying. Especially if they are telling how good and excellent they are and you have to buy them. Content marketing is a gentle replacement to such useless interruption which mostly everyone ignores them with a click. You give professional information to your clients in a respectful manner.
Costs Less and Results More
What is more important to a business than paying less and getting more results? By content marketing, you achieve this goal. Old fashion advertising, called outbound marketing, costs a lot more. You pay 62% less on content marketing while it leads to a triple outcome.
Creates Your Brand Identity
Recognition by customers requires effort. Content marketing is a genuine effort that produces valuable, free information for people and shows your expertise. The more you provide qualified, up to date and cohesive content, the stronger position you find among your clients. You should conduct your audiences in a clear, comprehensive path, so they will find what they are looking for easily. Likewise, the next time will come to you straight.
Convinces Search Engine to Higher Your Business up in the Rank
We live in the digital era and every day get closer to its core. Internet and social media have changed everything and marketing the same. Nowadays, people first search on search engines for what they want to buy and decide based on the results. Thus to be in the play and appear in the search, there is no other choice but improving the content marketing. One consequence of improving your content is receiving more traffic. People reshare your content, refer to it and return to it again and again, and finally, these acts push you to the top. There is a fascinating statistic about this, search engines index the pages of brands that share blogs with about 434% more.
Makes Your Audiences Familiar with You
If you give a person ten choices of something, they would unconsciously choose the most familiar one if other criteria are the same. It gives you a lead why you should manage your presence on social media. People should get used to seeing your brand. You can use the right content to keep in touch with them. It is better to follow a regular manner to publish the content and benefit consistency.
Introduce You as an Indicative Business
Day after day, the number of small businesses is adding. Everyone enters the market, and it gets more and more crowded. Thus it would help if you were indicative that your clients choose you.
You should show you are not just as one copy of other competitors. It is the job you can handle it by content marketing. Through your content, you display the unique aspect of your business. Hence you stand out the crowd and choose your ideal customers both.
These are some advantages of content marketing. And they seem enough to convince any small business about its vitality in the vast digital world. You have to design your content strategy as soon as possible otherwise you would have a little chance, if none, in comparison with your competitors to find your desired place.