When you are simply another face in the crowd, social media does not feel particularly “social,” does it? Then we look at companies like GoPro, Wendy’s, or Starbucks, with their loyal fans, and wonder how we can even come close to replicating a fraction of their success. But what about the reality? You are not alone if you have trouble making your brand stand out.
Add Some Personality to Your Social Media Presence
First and foremost, your social media profile should not resemble others’. While this may seem self-evident, many brands slip into the robotic trap. They stay on the safe side of things. They share a photo or a link, add a few hashtags, and call it a day. But here ‘s the thing: that ‘s not how you make an impression. By a long shot, no. Moonpie is an excellent example of a seemingly “boring” company that has skyrocketed in popularity due to its unique voice and sense of comedy.
It would be simple for them to post generic promotions. On the other hand, their off-the-wall nature is what has made them so popular with fans. And the term “personal” is essential here. Followers want more than just links and promotions; they want personalised, human-centred content. That ‘s why selfies and postings with a storey usually do well. Marketers are also constantly pushed to develop “original” content. It may sound cliché, but the person driving your social media presence has a unique voice. Make it a point to ask yourself, “Does this sound like something a bot would say?” before pressing the “post” button.
Fine-Tune Your Profiles
One of the most critical aspects of brand awareness is recognition. When people look at your social media profiles, they should tell what you are about. They should also know that you are, well, you. How you put up your profile, from social biographies to profile photographs, influences whether or not others identify you. Warning: people’s attention spans are minuscule. You have only a few seconds to get someone’s attention and say, “Hey, this is who I am.” It would help if you had a clean, well-optimised profile and photo to spell out your brand to someone who does not know you.
Make Your Posts Pop
A common thread running through all of our brand awareness advice is that a bit of creativity can help you gain a lot of followers. Please take a look at how oVertone uses colour to significant effect in their Instagram bio and content. This type of material serves a dual purpose: it highlights their businesses’ voices while also causing Instagram users to pause and “like” it. You are not photographing your products in a way that makes them stand out? It ‘s no problem. The notion of creating your posts stand out also applies to content marketing.
Observe how Sprout’s blog entries are accompanied by these bright illustrations rather than bland stock photographs.
Tag Other People to Get Them to Talk
Tagging (@ mentioning) is a fantastic way to raise brand awareness because it merely takes a fraction of a second and quickly amplifies your message. Consider that for a moment. Anyone you tag on Twitter or Instagram gets a notification right away, which means you get an extra chance to engage. Not only that, but it is a particular method to make a good impression on other industry participants. If you had the opportunity to offer someone a shoutout, take advantage of it.
Use Hashtags to Your Advantage
In our guide to using hashtags, we mention that social posts with hashtags get greater attention than those without them. While each social media platform has its own set of rules, hashtags do not have to be complicated. Smaller, specialist tags help introduce your brand to dedicated communities of potential fans, while hashtags make your content readily searchable. Consider how, from a brand visibility standpoint, developing your own hashtag is a sensible decision. Smaller, local businesses can use their own customised hashtags in the same way that larger businesses can: it ‘s all about confirming your identity and encouraging others to interact with you.
Building brand awareness may require trial and error, but having a committed awareness plan is still the number one priority of businesses today. And by adhering to the guidelines given above, you may position yourself to become a brand that stands out in the eyes of your target market.