Having a recognisable brand directly impacts an organisation’s sales and growth. While brand recognition refers to your target audience comprehending the meaning of your company’s logo, motto, and name, brand awareness comes first by informing them of your existence.
It is, in fact, the backbone of a branding campaign, around which the entire narrative is built.
Marketers face a whole new set of issues as marketing evolves into a more experiment-driven industry. As individuals spend more time online, putting together the pieces that make up a strong brand awareness foundation is becoming increasingly difficult. It is no surprise that 77% of B2B companies use content marketing to raise brand recognition among prospects. Simply put, brand awareness is a powerful force that drives the narrative of your entire brand. So, focusing on brand awareness efforts gives you the following benefits:
1. Brand Awareness Helps Customers Know You Exist
Before making a positive impression on your target audience or persuading them to buy, you must first familiarise your audience with your brand and products. Brand agencies generate a buzz around a business and promote its services and values through delicate brand messaging delivered through several media platforms. So, when potential consumers confront a purchasing decision, they will think of your brand first – this is a major benefit in increasing sales and profitability.
2. Brand Awareness Fosters Trust and Loyalty
In the advertising industry, the phrase “familiarity generates trust” is really true. Developing excellent brand equity for a company begins with raising brand awareness. You are more likely to acquire your audience’s trust and loyalty if they are more aware of your company’s product portfolio, mission, and values through clear and regular communications. A brand agency can help you generate more leads and sales by establishing your brand as agreeably different from your competition.
3. Brand Awareness Builds Customer Relationships
Anyone may share incorrect information – both good and bad – about your brand and business in this age of the internet and social media. The general population is better equipped than ever to acquire this information faster. It makes sense for a company to create a direct relationship with audiences utilising the same internet tools and approaches in this situation. An organisation that fails to raise brand awareness on the internet risks losing both existing and new customers. Establishing a social media presence is also a great approach to develop personal customer interactions and generate community engagement to prove that you care.
4. Brand Awareness Drives Traffic to Your Website
Strong brand awareness campaigns will generate organic traffic to your business website. You wonder how? Here it is: Consider marketing to be a funnel. You get the attention of a great number of people when you are at the top. Then they are guided through a series of steps to gradually increase their engagements with your firm, culminating in your eventual customers at the bottom of the funnel. Near the top of the marketing funnel is driving traffic to your website. Viewers should be encouraged to visit your website by your content. When creating content for this purpose, try to opimise your content to drive viewers to your website. Also, your content should catch the attention of your target demographic. Try to have these types of content drive traffic:
As you have seen, the content created for brand awareness is quite different from the content created to generate visitors to your website.
You know you have to invest in brand awareness, and you can understand and articulate why now. The cornerstone of your company’s growth and your audience’s knowledge of your value is brand awareness. Brand awareness helps customers know you exist, fosters trust and loyalty, builds customer relationships, and drives traffic to your website. If you are a marketer who is ready to make building awareness a standard part of their marketing strategies, do not hesitate to contact Business Vibe. Get in touch if you want to bring your vision to the world and connect to those who believe in your ideas. We are all about delivering solutions with a genuine desire to achieve great results.