If you work for a Direct Sales organisation and don’t prioritise social media marketing, you’re throwing money away. A substantial sum of money. Instagram, Facebook, and Pinterest are essentially your employees, and it’s up to you to use their influence to grow your company and increase sales. Still not convinced that social media marketing is essential? Below is a list of the top five factors for you to consider. Start scrolling now! And believe us when we say that at the end of this article, you’ll understand why social media marketing is so important.
Your Clients Use Social Media:
If nothing else, this statistic should persuade you to invest your time and attention into efficiently using social media to sell your business: At least one social networking site is used by 78 percent of American women. Your potential clients are on social media, and the majority of them are there on a daily basis. You make it easier for your clients to locate you when you use Facebook, Instagram, and Pinterest wisely. Get to know your customers and meet them where they are!
Customers Buy from People They Like, Trust, and ae Familiar with:
Connecting with your customers via social media is quite simple. You can provide details about your day-to-day activities, offer to advice, display your products in real-time, and establish rapport with others. Strangers are less inclined to buy from strangers or join a firm that they are unfamiliar with. Strangers suddenly feel linked to you when you show up on Facebook and Instagram frequently. Those strangers will rapidly become customers if they feel like they know, like, and trust you.
It's Completely Free
Marketing on social media is nearly risk-free. A Facebook page or group, a corporate Instagram profile, or a Pinterest account are all free to use. Hundreds of thousands of potential clients can be reached for free. You don’t have to be concerned about losing your money or putting together a marketing budget. Simply create your profiles, invest the time and effort to communicate and participate regularly, and reap the benefits.
You Can Boost Word of Mouth's Effectiveness
We all know how effective word of mouth marketing is. You may put your existing clients to work for you by utilising the power of social media marketing. Customers who are pleased with your products and the experience working with you will post about them on their social media pages, exposing you to a whole new audience who is ready to trust you. In a post, you can ask your followers to tag other people who might be interested in your products or services. In a matter of seconds, you will be able to share client testimonials. In the age of social media, word of mouth spreads far further than it does in the physical world.
Your Absence Says a Lot
Business owners and companies are expected to be engaged on social media. Potential clients will notice if you don’t have at least one social media page for your business—and that’s not a good thing. People may conclude you’re no longer in business if your page or profile isn’t updated regularly or has been idle for a long time. A bad social media presence reveals a lack of business knowledge. You are just hurting yourself by not actively participating in social media.
We’ve talked about how important brand involvement is for conversions, but social media’s reach extends far beyond people who are already interested in your company. Hashtags, paid ads, and personal sharing options expand your brand’s reach beyond your existing client base. You can even go above and beyond to communicate with people and firms in your field to increase your visibility across numerous platforms.
While it may be daunting, it all begins with a single post. Have a general notion of what your brand message will be, and then get to work. When it comes to small business marketing, social media methods should not be overlooked. It’s a simple and cost-effective approach for businesses to stay in touch with their customers daily.